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Repositioning: How to Recognise an Opportunity

Positioning

Webinar Date: 21.07.2020 Time: 11: 00 – 14:00 CET Special Offer: 118 Euros (excluding VAT) Positioning/Repositioning Refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. We can position a business unit, a corporate brand, an umbrella brand, and a

How to Choose an Effective Promotional Strategy?

Effective Promotional Strategy

"How to choose an effective promotional strategy ?" - this question remains relevant even for very experienced marketers and established companies. Especially in today's digital marketing era, when many believe that you need to completely reallocate your marketing activities in the online space (which can potentially lead to a rather risky

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