You are here

Naming as Basic Element of Branding

Naming as Basic Element of Branding

Naming. It is quite a common question nowadays and that is: “Why does not every trademark become a real well-recognized brand?”. There are several reasons for that. Primarily, these are branding errors. What is branding? Branding is a complex marketing action aimed at converting newly created product or service into a brand. We

How to Choose an Effective Promotional Strategy?

Effective Promotional Strategy

"How to choose an effective promotional strategy ?" - this question remains relevant even for very experienced marketers and established companies. Especially in today's digital marketing era, when many believe that you need to completely reallocate your marketing activities in the online space (which can potentially lead to a rather risky

Content Protected Using Blog Protector By: PcDrome.