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Repositioning: How to Recognise an Opportunity

Positioning

Webinar Date: 21.07.2020 Time: 11: 00 – 14:00 CET Special Offer: 118 Euros (excluding VAT) Positioning/Repositioning Refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. We can position a business unit, a corporate brand, an umbrella brand, and a

Naming as Basic Element of Branding

Naming as Basic Element of Branding

Naming. It is quite a common question nowadays and that is: “Why does not every trademark become a real well-recognized brand?”. There are several reasons for that. Primarily, these are branding errors. What is branding? Branding is a complex marketing action aimed at converting newly created product or service into a brand. We

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