Time: 11: 00 – 14:00 CET
Special Offer: 118 Euros (excluding VAT)
Refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. We can position a business unit, a corporate brand, an umbrella brand, and a personal brand as well.
During the webinar, a participant will be introduced to:
- STP (Segmentation – Targeting – Positioning) / Strategic Marketing Technique
- Perceptual Mapping
- “Sweet Spot” Creation (to create the position noticeably distinct from a competitor)
- The need for repositioning: how to recognise an opportunity
Under the actual circumstances of the unforeseen future, positioning as well as repositioning can stabilize a brand or even a business to the extent of being able to survive during these unprecedented times.