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Repositioning: How to Recognise an Opportunity




Date: 21.07.2020

Time: 11: 00 – 14:00 CET

Special Offer: 118 Euros (excluding VAT)


Refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. We can position a business unit, a corporate brand, an umbrella brand, and a personal brand as well.

During the webinar, a participant will be introduced to:

  • STP (Segmentation – Targeting – Positioning) / Strategic Marketing Technique
  • Perceptual Mapping
  • “Sweet Spot” Creation (to create the position noticeably distinct from a competitor)
  • The need for repositioning: how to recognise an opportunity

Under the actual circumstances of the unforeseen future, positioning as well as repositioning can stabilize a brand or even a business to the extent of being able to survive during these unprecedented times.

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